01
Multi-Site Operational Leadership
Operating models, leadership architecture and weekly performance rhythms for restaurant and café groups scaling 3–10+ sites — designed to protect standards as the business grows.
International Hospitality & Operations Director
Transforming
multi-site operations
at international scale.
Multi-Site Performance · Operational Transformation · Executive Leadership
Mohamed Ali — an operations executive who installs the systems, leadership and performance discipline that allow multi-site hospitality and large-scale event businesses to scale without losing control. Fifteen years owning P&Ls, leading 250+ operators and standing up operating models from zero across European and Middle Eastern markets.
International Practice
European & Middle Eastern Operations
Operating Track Record
The numbers behind
the operating record.
Revenue owned. Workforce led. Compliance held. International programmes delivered — across fifteen years of multi-site hospitality and large-scale event operations.
£1.2M+
Revenue Operations Managed
250+
Staff Led Across Sites
15+
Years Operations Experience
100%
HSE & Food Safety Compliance
30+
Multi-Site Events & Hospitality Projects
EU · ME
European & Middle Eastern Operations
About
An operations leader
built for complexity.
I am an international operations executive specialising in transforming and scaling complex hospitality and event businesses. Fifteen years operating inside the P&L — accountable for revenue, workforce, compliance and guest experience across European and Middle Eastern markets.
My work sits where strategy meets execution: rebuilding leadership structures across multi-site Pret A Manger portfolios, standing up international festival operations from zero, restoring retention and revenue across 10,000+ member Gold's Gym operations, and leading live event delivery at the Chelsea Flower Show in front of 150,000+ guests.
I solve one recurring problem for restaurant groups, café chains, investors and event operators — a business growing faster than its operating model. I install the systems, leadership cadence and performance controls that let multi-site operations scale without losing standards, margin or control.
Multi-Site Hospitality
Restaurants · QSR · Cafés
Large-Scale Events
Up to 150,000+ guests
International Practice
European & Middle Eastern Operations
Advisory & Operational Leadership
Six executive disciplines.
One operating system.
Engagements are built around the problems that decide whether a hospitality business scales or stalls — leadership, P&L, compliance, workforce and guest experience. Strategy on paper, execution on the floor.
02
Operational Transformation & P&L Recovery
Turnaround engagements for under-performing portfolios. Full P&L diagnostics, labour and waste interventions, and a measurable lift in sales, margin and team accountability.
03
Large-Scale Event & Festival Operations
End-to-end build of festival and event operations — from operating model and supply chain to on-site command — delivering seven-figure event revenue under live trading conditions.
04
Workforce Strategy & Leadership Development
Recruitment pipelines, role architecture and structured leadership development for teams of 100–250+. Building operators who can run a site, and leaders who can run a region.
05
HSE, HACCP & Compliance Frameworks
Audit-ready operating systems aligned to NEBOSH, IOSH and Level 3 Food Safety standards. Daily controls, escalation protocols and a 100% compliance record across multi-year cycles.
06
Guest Experience & Commercial Performance
Service design, guest journey engineering and retention strategy — translating premium hospitality discipline into measurable revenue, loyalty and reputational uplift.
Experience
Twenty years
on the floor and at the helm.
A career spent in service of operators who care about the quality of their craft, the discipline of their numbers and the people who deliver both.
- 2026 →
Senior Operations Consultant — Hospitality & Events
International Festival & Hospitality Operations · European & Middle Eastern OperationsLeading end-to-end multi-site event and hospitality operations across international markets. Delivering £15K–£30K daily revenue per site, building operational structures from scratch and leading teams of 100–150+ in live festival environments.
- 2018 – 2026
Senior General Manager — Multi-Site Operations
Pret A Manger · LondonFull P&L ownership across 3–5 high-volume London sites delivering £140K–£200K weekly revenue. Built a 90+ team, drove 8–15% sales growth, cut labour 5–10% and waste 15%, and held 100% compliance through multi-year audits.
- 2021 – 2022
Event Operations Coordinator
Chelsea Flower Show · LondonSupported operational delivery for one of the UK's most prestigious annual events with 150,000+ attendees — coordinating vendors, managing VIP guest experience and solving live operational issues at peak.
- 2010 – 2016
Operations Manager — Multi-Site Leisure
Gold's Gym · Middle EastGrew membership revenue 20% and improved retention 10% across a 10,000+ member base. Led a team of up to 90, embedded service standards and lifted operational efficiency across all departments.
- 2008 – 2010
Group Manager — Premium Café Operations
Segafredo & The Coffee Bean · Middle EastMulti-site café operations across 3–5 locations and 30–50+ staff. Strengthened service consistency, brand standards and team performance across a busy group.
- 2005 – 2008
Premium Sales Executive — Luxury Automotive
BMW · Cairo, EgyptPremium client sales and relationship management — consistently exceeded targets and built lasting loyalty in a high-end, competitive market. The early grounding in luxury service still shapes my consulting today.
Education
Bachelor's, Tourism & Hospitality Management
Cairo University · 2010
Languages
- EnglishProfessional
- ArabicNative
Professional Credentials
Operating standards,
independently verified.
A working portfolio of qualifications across project management, health & safety, food safety, lean operations and analytics — held to the standard expected of senior multi-site leadership.
Credentials
- PMPProject Management Institute
- NEBOSH Level 7Occupational Health & Safety
- IOSH Managing SafelyWorkplace Risk & Leadership
- Lean Six Sigma Green BeltQLS Level 5
- Level 3 Food Safety for ManagersRegulated Standard
- HACCPFood Safety Management
- Data AnalyticsExcel · SQL · Power BI
- Event Management & Business OperationsSpecialist Programme
Core Disciplines
Multi-Site OperationsP&L Management & Cost ControlKPI & Performance OptimisationRevenue GrowthLogistics & Supply ChainVendor & Stakeholder ManagementTeam Leadership (100+ Staff)Workforce PlanningPerformance Management & CoachingEvent Operations ManagementOn-site Event ExecutionCustomer Experience & Service Delivery
Featured Case Study
Scaling Multi-Site
Festival Operations.
International hospitality & event operations · European & Middle Eastern Operations — built from zero, scaled to seven-figure event revenue, delivered under full HSE compliance.
01Challenge
Stand up a brand-new, large-scale festival hospitality operation from zero — multi-site street food and premium F&B concepts trading across European and Middle Eastern markets, with no existing team, infrastructure or operating system in place.
02Operational Problems
No defined SOPs, fragmented vendor coordination, untested supply chain, no labour model, no single source of truth on revenue or compliance, and a six-figure daily revenue target from day one of live trading.
03Workforce Planning
Built recruitment pipelines, role architecture and shift models for 100–250+ frontline staff across multiple sites. Designed leadership tiers, training cycles and live-day deployment plans to hold service through peak demand.
04Logistics & Supply Chain
Established end-to-end supply chain — supplier onboarding, cold chain, stock control, daily replenishment and waste tracking — engineered to absorb demand swings of 3–5x without service breakdown.
05HSE Management
Implemented full HSE, HACCP and food safety frameworks across every concept. Daily audits, incident reporting and corrective action loops delivered 100% compliance through every trading day and external inspection.
06Revenue Performance
Sites traded consistently between £15K–£30K per day, with peak event revenue exceeding £1.2M across the engagement. Labour and waste held inside target ratios while sales grew 8–15% across recurring trading periods.
07Actions Implemented
Single operating playbook, daily ops huddles, KPI dashboards across sites, escalation protocol, supplier scorecards, and a dedicated senior leadership cell on the ground for every live event window.
08Final Results
A repeatable, scalable, audit-ready operating model — delivered on revenue, on compliance and on guest experience. The framework is now reused across new events, new geographies and new concepts.
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Operating Track Record
Outcomes the
P&L can prove.
LIVE · DOSSIER
OPERATING DOSSIER · 2010 — PRESENT£1.2M+ REVENUE MANAGED250+ OPERATORS LED100% HSE COMPLIANCEEUROPEAN & MIDDLE EASTERN OPERATIONSMULTI-SITE P&L OWNERSHIP15+ YEARS EXECUTIVE LEADERSHIPZERO MAJOR INCIDENTSOPERATING DOSSIER · 2010 — PRESENT£1.2M+ REVENUE MANAGED250+ OPERATORS LED100% HSE COMPLIANCEEUROPEAN & MIDDLE EASTERN OPERATIONSMULTI-SITE P&L OWNERSHIP15+ YEARS EXECUTIVE LEADERSHIPZERO MAJOR INCIDENTSOPERATING DOSSIER · 2010 — PRESENT£1.2M+ REVENUE MANAGED250+ OPERATORS LED100% HSE COMPLIANCEEUROPEAN & MIDDLE EASTERN OPERATIONSMULTI-SITE P&L OWNERSHIP15+ YEARS EXECUTIVE LEADERSHIPZERO MAJOR INCIDENTS
/ 01Operating Impact
A dossier of
operational scale.
Five operating signals — revenue, workforce, governance, delivery and footprint — distilled from fifteen years of executive leadership in multi-site hospitality and live events.
FEATURED
Revenue Oversight
£1.2M+
Revenue Operations Managed
→ Festival & Hospitality Operations
/ 02
Workforce
Staff Led Across Sites
Multi-site environments · 100–250+ operators per programme
→ Pret A Manger Portfolio
/ 03
Tenure
Years Operations Experience
Continuous P&L ownership across hospitality and live events
→ Career Track Record
/ 04
Governance
HSE & Food Safety Compliance
Sustained across multi-year audit cycles, zero major incidents
→ Chelsea Flower Show
/ 05
Delivery
Multi-Site Events & Hospitality Projects
From zero-build operating models to live event command
→ International Operations
FEATURED METRIC
Revenue Oversight
£1.2M+
Revenue Operations Managed
→ Festival & Hospitality Operations
P&L OWNED · MULTI-SITE · LIVE TRADING
/ 02
Workforce
250+
Staff Led Across Sites
Multi-site environments · 100–250+ operators per programme
→ Pret A Manger Portfolio
/ 03
Tenure
15+
Years Operations Experience
Continuous P&L ownership across hospitality and live events
→ Career Track Record
/ 04
Governance
100%
HSE & Food Safety Compliance
Sustained across multi-year audit cycles, zero major incidents
→ Chelsea Flower Show
/ 05
Delivery
30+
Multi-Site Events & Hospitality Projects
From zero-build operating models to live event command
→ International Operations
/ 06 · FOOTPRINT
International operational
execution.
execution.
European & Middle Eastern Operations
Featured engagement · Full operational breakdown
Read the Case StudySelected operating engagements — direct ownership, measurable outcome, on the record.
CASE 01 · Pret A Manger · London
Multi-site portfolio rebuilt into one operating system
Owned the P&L of a 3–5 site Pret A Manger portfolio delivering £140K–£200K weekly. Restructured the leadership tier, installed weekly performance rhythms and tightened labour and waste controls — delivering 8–15% sales growth and 5–10% labour savings, sustained through every audit cycle.
CASE 02 · International Festival & Hospitality Operations · European & Middle Eastern Operations
Large-scale event operations — built from zero
Stood up full operating models from scratch across international festival circuits, football events and street food concepts — workforce strategy, supply chain and live command — delivering £15K–£30K daily site revenue with 100–250+ operators and 100% HSE compliance throughout live trading.
CASE 03 · Chelsea Flower Show · London
Flagship UK event — operational delivery for 150,000+ guests
Operational lead for one of the UK's most prestigious annual events. Owned vendor coordination, VIP guest experience and live incident command — keeping the site flowing through peak attendance and protecting reputation under pressure.
CASE 04 · Gold's Gym · Middle East
10,000+ member operation — retention and revenue rebuilt
Lifted membership revenue 20% and retention 10% across a high-volume operation. Embedded service standards, departmental KPIs and operational discipline across a team of 90 — turning member experience into measurable commercial outcome.
CASE 05 · Segafredo & The Coffee Bean · Middle East
Multi-site café group — service consistency at scale
Led 3–5 café locations and 30–50+ staff. Standardised SOPs, training and operational controls across the group — strengthening brand consistency, reducing variance between sites and lifting team performance in high-traffic trading.
CASE 06 · BMW · Cairo
Luxury automotive — premium client experience
Consistently exceeded sales targets in a competitive luxury market through relationship-led, premium client experience. The standards of luxury service set here still shape every hospitality operation I lead today.
Testimonials
In the words of
those we have served.
Names and identifying details withheld for client confidentiality — references available on request.
“
Mohamed brought rigour to a multi-site operation we'd been running on instinct. Within two quarters labour was tighter, waste was down and the team finally felt led. A thoughtful, exacting operator.
OD
Operations Director
Multi-site QSR group · London
“
We engaged Mohamed to stand up a brand-new festival operation. He built the structure, the team and the rhythm from zero — and ran the floor like he'd been doing it for years. He had.
FL
Festival Lead
Large-scale UK event
“
Calm, deeply experienced and unmistakably from the floor. He sees the room the way few consultants can — because he has stood in it himself, through peak service, for years.
GG
Group General Manager
Café group · Middle East
Engage
Ready to operate
at the next level.
Engagements begin with a confidential executive briefing — a structured conversation about your operation, your numbers and the outcome you need. No pitch. A serious first exchange between operators.
Telephone
+44 7453 744 467
© 2026 Mohamed Ali · Hospitality Consulting
London · Worldwide Engagements